Bachelor of Arts (Honours) - Digital Marketing and Information Technology (DM12)

Digital Marketing is one of the most challenging, fast-moving and exciting disciplines in the world of business today. Our Digital Marketing degree has a theoretical focus that is combined with practical examples of how companies apply the theory on a day-to-day basis, meaning that what students learn is not only academically sound but also rooted in the realities of today’s dynamic and increasingly digital marketplace. Information Technology is a rapidly changing and exciting subject. Organisations are increasingly relying on information technology to carry out key business functions. There is an explosion in the use of mobile devices to shop online and there is a high demand for skilled professionals who are able to effectively manage information systems. Well-designed software applications that are effective and usable is a crucial requirement for employers. Liverpool Hope University Information Technology degree prepares students to meet the needs of a wide range of organizations, emphasizing the development of a variety of technologies, especially web and mobile technologies that are increasingly becoming a part of our everyday lives. During their studies, students will have opportunities to develop computational thinking and a systems approach to formulating, analyzing and solving complex problems.