The best of both worlds — develop expertise in several areas of marketing practice and gain fundamental understanding of the broader business environment.

Program Highlights: • Emphasis on practical, hands-on learning prepares students to excel in a marketing or sales career. • Study with professors who have worked as marketing professionals and bring their expertise to the classroom. • Upon completion of a common first semester, students may choose to transfer into second semester of one of the following programs: • Business - Accounting (316) • Business Administration (632) • Business Administration - Accounting (364) • Business Administration - Human Resources (363) • Business Administration - Marketing (362) • Business - Financial Services (303) • Business - General (320) • Insurance (318)

Learning outcomes: • How to conduct market research and create marketing strategies for real clients.

• Verbal and written communication skills as students prepare reports and presentations. • Web marketing strategies and tools. • Use computer simulation to model an international product launch.