Bachelor of Arts (Honours) - Digital Creativity and Marketing (DC45)

The Digital Creativity course will educate students towards creating work that bridges the gap between traditional creative practices and their modern technologically facilitated counterparts from gaming, to graphic design to music and dance. It responds to the continuing appropriation of emerging digital technologies by artists with the aim of discovering new approaches for creative expression, often referred to under the umbrella term ‘Creative Convergence’.

Students will learn how to use a variety of technologies and realize assessed projects; these may include motion capture, haptic feedback, interaction design, data sonification & visualization, animation & sound design, and coding/scripting in relevant languages strictly for creative output. The practical seminars will act as laboratories to experiment with these technologies and enhance their skillsets, working towards a signature practice that primes them for the digital creative sector.

Marketing is one of the most challenging, fast-moving and exciting disciplines in the world of business. Liverpool Hope University's Marketing degree has a theoretical focus that is combined with practical examples of how companies apply the theory on a day-to-day basis, meaning that what students learn is not only academically sound but also rooted in the realities of today’s dynamic marketplace.

During the degree, students will be provided with the key skills and knowledge that will enable them to understand the marketing context, marketing research and the discipline’s central role to business success, while allowing them to reflect on the moral and ethical implications of marketing behavior. The ever advancing fields of Social Media and Digital Marketing run through the Marketing curriculum as central themes and allow them to reflect on the many challenges and opportunities that these technological and cultural changes provide. Liverpool Hope University believes students' ability to gain meaningful employment after they graduate is really important, so there is a strong focus on helping them to develop their employability skills.