Master of Business Administration - Specialism in Marketing (with Professional Placement)

This MBA combines core business and management education with specialized study in contemporary marketing. The program develops students’ expertise in strategic leadership, organizational decision-making and marketing within competitive, digitally connected and global business environments.

Students explore areas such as marketing strategy, consumer behaviour, brand management, digital marketing, market research, international marketing and business development. The professional placement offers an opportunity to gain practical workplace experience, apply academic knowledge to real business challenges and strengthen professional networks and employability skills.

Graduates may pursue roles such as marketing manager, brand manager, digital marketing strategist, product manager, market research analyst, business development manager or marketing consultant. The program is also suitable for professionals seeking to progress into strategic marketing and senior management positions.