Bachelor of Science (Honours) - Business Management with Marketing (N202)

The BSc Business Management with Marketing programme has been developed with input from marketing firms such as Beiersdorf, Big Cat, Cogent Elliott, UBAglu and Unilever, with the aim of developing the next generation of marketing specialists. The BSc Business Management with Marketing programme aims to develop students' intellectual, analytical and perceptual skills by providing them with a breadth of knowledge in marketing, along with building the transferable skills they need to be job ready and to be able to carry out strategic marketing in challenging new contexts. Close links with industry ensure maximum course relevance and give students the added benefit of being able to learn from current marketing practitioners. The first year is a compulsory foundation year, introducing students to key areas in the study of business as well as focusing on Principles of Marketing. It introduces the key themes of management, marketing, entrepreneurship, economics, finance; law, purchasing, accounting, analytical techniques, and more generally, IT for business. In the second and final years, students will have the ability to build the degree depending on their interests and career aspirations. The University of Birmingham is constantly updating the range of modules on offer to reflect the ever-changing world of business. This ensures that the degree remains sufficiently generalist to give students a wide choice of career options on graduation. In the final year, students undertake a Marketing Research Project as part of their course.