Graduate Certificate Bundle - Marketing Management + Advertising - Account Management (PDMMAA) (Co-op)

International students can apply for two consecutive graduate certificate programs at the same time, to create a two-year Graduate Certificate Bundle. Students can choose from a selection of Sheridan College's graduate certificate bundles where students may qualify for up to a three-year post-graduate work permit. In the Marketing Management program, students will learn theory and also gain the practical, cutting-edge marketing skills employers want and need along with a cooperative learning placement that gives students invaluable on-the-job experience. This program is primarily designed for non-business students, so in the first semester, students will learn the core skills they need to understand the basics of marketing. In the second semester, students will move to the cutting edge of the discipline through course content that demonstrates the latest concepts in digital marketing. In the Advertising Account Management program, students will learn to: • Produce and deliver professional campaign pitches. • Develop and communicate a product’s brand identity. • Solve complex marketing communications challenges. • Manage brand activities through social media messaging. • Design creative advertising. • Plan media selection and placement for traditional and digital media platforms.