Master of Science - Digital Marketing and Analytics (CID1545)

This course provides students with the opportunity to study Digital Marketing and Analytics theory and practice in depth. It is designed for:

• Graduates who wish to convert to a career in Digital Marketing • Graduates from marketing that wish to specialise in Digital Marketing • Marketers who have already gained knowledge or experience of marketing/analytics and seek to further their careers

This course will enhance graduate employability in digital marketing-related business and management careers such as Digital Marketing Manager, Executive, Media Analytics Manager, Owner of Digital Marketing Consultancies and more.

Students will learn about many different areas of digital marketing including SEO, online advertising, website development, e-commerce, digital optimisation and social media, influencers and creators. They will be engaged in the contemporary area of digital marketing and using critical thinking, problem solving, Business Intelligence collection, creative thinking and challenging assumptions using academic sources and case studies in this fast moving area of study.