Bachelor of Business Administration - Marketing (Optional Co-op)

Marketing is about attracting customers. It’s about identifying a unique product, branding it, and then communicating it in a way that makes customers want it. Through UNB’s Marketing program, students will learn how to identify, brand, and communicate products and services to customers. Students will explore key areas of marketing, such as public relations, advertising, promotions, product development, pricing, and distribution. Marketing courses focus heavily on entrepreneurship and real-world marketing applications so that students will gain real world experience and perspectives. At UNB’s Fredericton campus students can specialize in marketing by completing an honours or concentration. Students will have the flexibility to combine Marketing with any other discipline in any other faculty. For example, students could complete an honours in Marketing and a major in Multimedia Studies from the Bachelor of Arts (BA) program. Learn from top-notch instructors recognized nationally and internationally for teaching and research. The small class sizes mean greater access between students, their instructors, and their peers. Hands-on learning: • Marketing internship • Co-operative (Co-op) education program consisting of a minimum of three four-month work terms. Accredited by the Canadian Association for Co-operative Education. • Coursework requiring partnerships with local businesses to develop marketing strategies

Skills students will acquire: • Identify customer needs through market research • Develop research methodologies • Analyze, interpret, and present data • Implement marketing strategies to promote products and services • Plan and execute marketing plans • Understand issues related to international trade, foreign trade, exporting and importing regulations, negotiation practices, financial issues, and international public relations • Understand consumer behaviour, e-marketing, international marketing, marketing strategy, and marketing research

*The Faculty of Management at the University of New Brunswick Fredericton is AACSB Accredited. AACSB accreditation is known worldwide as the longest-standing, most recognized form of specialized accreditation that an institution and its business programs can earn.