Bachelor of Commerce (Honours) - Digital Business Management (DB411)

Humber’s Bachelor of Commerce – Digital Business Management degree program provides the essential components of a traditional business degree plus a broad selection of cutting-edge technology and advanced digital business management and marketing tools. It will help prepare students to succeed in a highly competitive business environment. By graduation, their digital business skills will include:

• developing digital business sales and marketing plans (product analysis, pricing strategies, distribution channels, promotional programs) • employing project management and change management tools • analyzing financial issues and how they affect pricing, cost and profit • integrating effective and efficient supply chain management operations/tactics/strategies • redesigning and streamlining business processes using information and communication technology (ICT)

Courses include accounting, micro/macroeconomics, business law, marketing, information systems, ethics, e-commerce, web development, database systems, supply chain management, mobile development, data science for business analytics and more.

Students will be able to put classroom learning into practice and get real-world experience by attending industry events, participating in competitions and learning first-hand from guest speakers and other industry events.

Humber's program starts with a foundation of business studies in areas such as organizational behaviour, law, economics, finance and accounting, marketing, and operations management. Specialization courses will focus on digital business management.

The program requires that students complete 14 weeks/420 hours of paid work in the summer between the sixth and seventh semesters. This gives students the hands-on, real-world experience that employers value. Students' placement will give them the opportunity to explore the field they like to work in when they graduate. Humber will work with employers and their industry partners to help students identify opportunities to pursue.