The specialization in Sports Communication is one of four options for completing requirements for the Sport Management major. Students who choose to specialize in Sports Communication typically enter the sport industry in entry-level positions within sport organizations at the youth, high school, intercollegiate, professional and Olympic levels as well as media and communication outlets and organizations covering various levels of sport. Upon successful completion of this program, students will be able to: • Demonstrate knowledge of the concepts of management and leadership, and describe the various skills, roles, and functions of sport managers. • Explain the cultural traditions, social values, and psycho-social experiences related to sport. • Analyze moral and ethical issues related to sport, and develop a personal philosophy regarding social responsibility and moral commitment in the sport setting. • Explain principles of financial management, risk management, and human resource management in sport. • Explain sports communication/public relations strategies related to the sport industry, and synthesize course material into a promotional plan for a sport organization. • Demonstrate information literacy through use of written, oral, and group communication skills. • Demonstrate the ability to assume responsibility in various professional settings, and work effectively with diverse groups and organizations.