Bachelor of Science (Honours) - Business Management with Marketing (Placement Year) (N53K)

Program Description Underpinned with a full range of fundamental business skills, this undergraduate Business Management with Marketing degree offers a platform for those seeking the first step towards a business career that specialises in marketing. With sessions led by business and marketing professionals with real world experience and expertise, this degree is designed with a focus on what is most important - employability.

The BSc Business Management with Marketing course concentrates primarily on how businesses need to present themselves in increasingly competitive and disruptive customer environments. Alongside specialist marketing knowledge, students will learn how businesses need to operate effectively.

Students will also have an opportunity to qualify for the CMI Level 5 Certificate in Management and Leadership, dependent on successful completion of relevant modules. BSc Business Management with Marketing has been approved as part of The Chartered Institute of Marketing (CIM) Accredited Degree scheme and students are eligible to claim exemptions towards the CIM Certificate in Professional Marketing/Digital Marketing.

The BSc (Hons) Business Management with Marketing is ideal for those interested in a future career in Business or Marketing. The programme offers students a detailed grounding in business and the more specialist concepts of marketing management. Students will study the relational nature of marketing and how strategic marketing planning and marketing communications can help aid the success of a business organization.

Year One of the course will provide students with a clear understanding of the foundations of business alongside the fundamentals of marketing. In Years Two and Three they explore the more specialist concepts and applications of marketing management. In particular, students will examine business in a global context as well as digital marketing communications.

The teaching style and approach to learning will ensure that students graduate from this BSc Business Management with Marketing course with the required level of business management and marketing knowledge to add immediate value to any organisation.

Students will undertake a Placement Year working for an employer. With the supervision and support of academics, a Placement Year gives students the chance to gain real world experience, develop leadership skills, and take a significant first step into the highly competitive business world.