Integrated Foundation - Bachelor of Science (Honours) - Marketing and Advertising (N591)

Those who aspire to a career in the fun, dynamic, fast-moving world of marketing or advertising, this is the course for them. The course is designed in consultation with leading industry experts, bringing together the latest theories and practices in marketing. Students will explore the role and function of contemporary and digital marketing in modern business, so when they graduate, they'll be at the edge of the job market with the knowledge and skills employers seek.

Students can gain hands-on marketing experience through an internship, or develop their skills as a consultant by working in a team on a live project. Another option is to delve into entrepreneurship and create their own start-up with support from the Business School.

This course meets the needs of the continuously evolving careers in marketing and advertising, including brand and marketing communications managers, market researchers, media planners and buyers, account executives, copywriters, as well as advertising and social media managers. Many graduates progress to postgraduate study.