The University of York International Pathway College is part of the University of York, and offers pathway courses to prepare students for a bachelor’s or master’s degree.

With improved access to the internet people have become more connected to each other and to what is happening in the world around.

At the same time social media and information applications are transforming business.

This course will give students an understanding of existing and emerging technology and the ability to assess the impact of social media on commercial, public, and third sector organisations in the UK and worldwide.

The course is taught by experts from the Department of Sociology and York Management School, combining experience from the forefront of sociological and business research.