Bachelor of Arts (Honours) - Digital Marketing and Media & Communications (DM15)

Digital Marketing is one of the most challenging, fast-moving and exciting disciplines in the world of business today. Our Digital Marketing degree has a theoretical focus that is combined with practical examples of how companies apply the theory on a day-to-day basis, meaning that what students learn is not only academically sound but also rooted in the realities of today’s dynamic and increasingly digital marketplace. Liverpool is a vibrant city of culture and a hub of media creativity and innovation, and is an ideal location to pursue students studies in Media and Communication. This is an exciting and important time to study Media and Communication, as the impact of the media on society has never been greater or changing at so rapid a pace. At Liverpool Hope, we will support students in developing a deeper understanding of the media’s relationship to society, history, culture, power, and industry. The course will encourage them to look at digital and social media from new perspectives, analyzing how they have disrupted traditional ways of communicating and interacting with the world around us. And it will challenge them to become an adaptable, independent, and professional communicator: someone who can develop original ideas and produce creative journalistic, digital and social media content to deliver on them.