2-Semester Pathway - First Year Degree in Communication, Marketing and Media - Continue to Bachelor of Arts (Honours) - Digital Marketing

This pathway is designed to allow an international student to reach their full potential across a range of communication and media disciplines at Robert Gordon University. Robert Gordon University works closely with the business community to ensure that courses are delivered in the most effective way positive for the future career development of students, including work placements, real-life industry projects, and highly experienced lecturing staff.

Students take part in challenging, real-world projects from design to delivery and evaluation, and analyze communication issues from a range of academic and practical perspectives. Robert Gordon University offers the only BA (Hons) Digital Marketing degree available in Scotland. It will provide students with the relevant knowledge and skills to design, deliver, and evaluate digital marketing strategies and campaigns, in preparation for a successful career in the industry.

They will be introduced to a wide range of technologies and techniques, providing students with an overview of the digital technology landscape and strategic marketing principles of today. They will have the opportunity to use these skills in real-world projects through placement and live agency projects.