Bachelor of Arts (Honours) - Marketing and Management (Placement Year)

The course develops specialist marketing knowledge while also exploring management subjects, including purchasing, international supply chain management, lean systems, cost reduction, and people management. Graduates acquire the skills and knowledge required to work in a variety of strategic roles. The programme combines an understanding of fundamental marketing tactics with applied awareness of organisational assets, finance, and data, enabling students to critically apply skills and techniques across different management scenarios. Both marketing and logistics functions within organisations are examined, and the degree can be tailored through optional modules covering areas such as corporate IT, social media, content, branding, and sustainability. Students develop the knowledge, confidence, and creativity to shape organisational strategies in marketing, logistics, and purchasing.

The programme includes the opportunity to undertake a placement year, allowing skills to be applied in a real-world professional environment. Support is provided throughout the placement to help secure and maximise the experience, which enhances employability, builds industry contacts, and provides practical insights into potential career pathways. The Chartered Institute of Marketing (CIM), the leading professional body for marketers worldwide, works with the programme to maintain high standards, develop professional skills, and offer qualifications that are highly regarded by employers.

Teaching methods are varied, interactive, and engaging, and include lectures and seminars delivered by academic staff and guest speakers, individual and group-based practical assignments such as creating advertising campaigns, blogs, infographics, social media content, videos, and TV commercials for real company briefs, visits to exhibitions, trade fairs, and companies, placements and internships, as well as research projects. Integration with CIM ensures that professional qualifications are embedded within the curriculum, reflecting employer needs and equipping graduates with the best opportunities for a successful career in marketing.