If students hold a bachelor’s degree or equivalent, but don’t meet the entry requirements for a master’s, a Pre-Master’s can help them gain a place on a postgraduate degree. The fragmentation of media and complex and competitive nature of business highlights how important a strong brand is to an organization. Understanding the brand development process, brand strategies and metrics is imperative to marketing professionals. Created in close consultation with senior marketing professionals and the Chartered Institute of Marketing (CIM), NTU's MSc Marketing and Brand Management degree will give students an exciting and stimulating opportunity to reflect on how organizations can rise to the increasing challenges of marketing and branding in today's world. Through contemporary case studies and applied projects, students will be introduced to the principles of marketing and consumer behaviour and develop a comprehensive knowledge of brand and design management in global settings. In the third semester, students will choose an experiential project. With the opportunity to use their skills in a real-world setting, students can choose from completing a consultancy experience project, an internship experience project, or a business research project.