The International Incorporated Master provides students with the essential skills necessary to pursue further studies in Business at one of Dundee’s prestigious postgraduate programs.

The International Marketing and Management course enhances students’ comprehension of management and business, going beyond just marketing. In addition to exploring traditional marketing concepts and theories, students will also gain expertise in social media marketing, digital marketing, content creation, digital analytics, and data analysis. This program equips students with practical knowledge of various marketing tools and helps them understand the advantages and disadvantages of each in the field of professional marketing.