The International Incorporated Master provides students with the essential skills needed to pursue further studies in Business at one of Dundee’s prestigious postgraduate programs.

International Marketing involves applying marketing principles to meet the diverse needs of people around the world. This field is constantly evolving due to the expanding array of digital channels and solutions available for targeting, communicating with, and engaging customers.

The MSc International Marketing program covers foundational marketing concepts and theories, making it suitable for those looking to build on a business-related undergraduate degree or acquire new academic and practical skills after completing a bachelor’s degree in a non-business field. Throughout the program, students will gain knowledge in areas such as Digital Marketing, Marketing Strategy, Brand Management, and Social Media, preparing them for success in the workforce.