This course is delivered by the AACSB-accredited Business School, an accreditation attained by fewer than 5% of business schools worldwide. It recognises Bournemouth University's focus on excellence in all areas. In a world where any given brand sits among millions, it is vital that marketing practitioners stay ahead of the game. Marketing is arguably at the center of all business activity.

This Master’s degree is a conversion course – ideal for graduates who would like to change subjects or career direction. Incorporating specialist units which explore contemporary issues for today’s marketers, the course is complemented by broader management units to advance students leadership and management skills.

Students will develop their appreciation of the relationship between marketing and the wider sphere of the organisation, and heighten the demand for graduates insights in the industry. The course will cover omnichannel strategy & supply chain management, marketing communications, brand management as well as sustainability and social marketing.

Today’s emphasis on new media marketing means that most marketers are not solely communicating with a local or even national market. Learning in an environment which brings together staff and students from all over the world will give students the edge in the industry to be a future leader in their area of expertise.

Students will also have a 30-week work placement.