The broad aim of the programme is to produce marketers and marketing managers who can run and successfully integrate at a managerial level in a broad range of organisational and marketing environments.

The course will be suitable for graduates motivated by the desire to launch a career or develop an existing one in the marketing field. This means that students will not be content to merely be presented with sets of theories and principles of marketing, but also expect to be given ample opportunity to critically evaluate the usefulness of these theories and principles in practice, especially in relation to their own particular needs.

The Strategic Marketing programme will provide this opportunity in a number of ways, from case studies, projects through to the final thesis orientated assessment. This programme gives its students the best chance to do well in a jobs market that will expect leaders and managers of the future to be equipped with the insights, education and skills needed to operate in what will be increasingly knowledge-intensive and complex environments.​​