Bachelor of Arts (Honours) - Film and Visual Culture and Marketing (F767)

Film and Visual Culture is an intellectually stimulating degree that combines practice and theory, giving students the opportunity to both create and analyze a range of cultural texts - from fiction film and documentary, to photography and animation.

This degree is underpinned by creative and critical practice. It is creative because it gives students the opportunity to develop practical skills in the fields of screenwriting, filmmaking (drama and documentary), photography and animation. It is critical because it involves the in-depth study of film history and theory, including the way in which cinema intersects with a range of social and political issues. Students will graduate with a degree underpinned by academic rigor, but with the transferable skills needed to pursue a wide variety of careers in the creative industries.

Marketing is one of the most challenging, fast-moving and exciting disciplines in the world of business. Liverpool Hope University's Marketing degree has a theoretical focus that is combined with practical examples of how companies apply the theory on a day-to-day basis, meaning that what students learn is not only academically sound but also rooted in the realities of today’s dynamic marketplace.

During the degree, students will be provided with the key skills and knowledge that will enable them to understand the marketing context, marketing research and the discipline’s central role to business success, while allowing them to reflect on the moral and ethical implications of marketing behavior. The ever advancing fields of Social Media and Digital Marketing run through the Marketing curriculum as central themes and allow them to reflect on the many challenges and opportunities that these technological and cultural changes provide. Liverpool Hope University believes students' ability to gain meaningful employment after they graduate is really important, so there is a strong focus on helping them to develop their employability skills.