Accessible technologies such as audio production software, video recording and editing platforms, and digital distribution methods are providing access for everyone to share their talents with the world. As the music industry grows more exciting and complex, there is intense competition for listener and fan attention. The Applied Music Program (AMP) at CNA provides guided training to give students a competitive edge in fine-tuning their skills and building their brand. An individual's talent is the foundation, and with CNA's training students will be able to raise the roof on their career. Key research shows that the three barriers to artists’ success are lack of business training, lack of entrepreneurial skills and gaps in technical understanding of music sector. AMP has what you need to succeed. This thorough exposure to the many exciting aspects of the music business will enable you to realistically assess your prospects for success in this highly competitive industry. Gain a powerful skill-set, build a professional portfolio and be fully prepared to enter the music industry at a professional level. Program Highlights: • • Mentorship with faculty who are multi-award-winning musicians, artist managers and audio engineers • Extensive training in live performance, studio performance, songwriting, music theory and history, music software applications, music and media, and much more • Essential training in live sound production and stage lighting • Studies in music business, e-marketing, tourism, public relations and event management • Cultural career strategies and business planning and entrepreneurialism • Exposure to associated career options such as booking agents, artist managers, publicists and other integral roles of the industry • Collaborative projects with other arts programs such as Sound Recording & Production, Journalism and Graphic Design