Double Degree - Bachelor of Arts - History & Bachelor of Business Administration - Marketing (Optional Co-op)

With a combined Bachelor of Arts/Bachelor of Management (B.A./B.Mgt.) or a Bachelor of Science/Bachelor of Management (B.Sc./B.Mgt.) degree, students can explore a multitude of interests and careers. For example, for candidates who are interested in managing an art gallery, they can major in art and general management. For those who are interested in sports marketing, they can major in kinesiology and marketing.

The Combined B.A./B.Mgt. or B.Sc./B.Mgt. degree program takes five years (50 courses) to complete and leads to the conferral of two degrees.

History as an academic discipline examines the past to explain how society got to where it is today. The world is politically, economically, and socially complex; to engage it effectively and better understand society, students must first understand the many historical factors that shaped society. Historians work to sharpen the collective memory of society.

History students will learn about great leaders of the past and what ordinary people believed and valued — how they lived, worshiped, worked, fought and died. They will have the opportunity to take thematic and regional courses in ancient, medieval and modern history from the geographic areas that shaped the world today.

The University of Lethbridge is confident that their courses, as well as their diverse areas of expertise, will offer something of interest to everyone studying history at the university.

Marketing, a combination of art and science, is the core of any business. It helps identify consumer needs; guides the development of new products, services or communications strategies ensuring products and services are available where and when consumers want them; determines prices; and has the ability to adjust all of these for domestic and international markets. Almost one-third of North Americans are employed in marketing or marketing-related positions.

Marketers themselves are the crucial link between an organization, their suppliers and their end-users, building relationships that benefit all parties. Marketers must have a strong understanding of the customer, whether an individual or an organization so they can effectively advise on all aspects of marketing.