Marketing in an international business environment requires a dual set of skills in strategic marketing and agile business management. In order to do business across borders students must first learn to appreciate cross-cultural challenges in students marketing approach.

The Master of Science in International Marketing and Entrepreneurship explores the theoretical and practical approaches to marketing planning, strategy, communications and customer-centred business. Students do not need to have previously studied marketing to undertake this course.

Students will be examine how these topics apply to public and private organisations in varying stages of formation, growth or change management, in different international and cultural environments. The University will expose students to cutting-edge marketing techniques, encourage students creativity and develop students critical thinking, analytical, strategic and leadership skills.

Topics include: • the marketing communications mix, including: advertising; public relations; personal selling; sales promotion and direct marketing • marketing strategies, including product, pricing, promotion and distribution strategies • new product development • supply chain management and operations • theories and practices of entrepreneurship