Bachelor of Arts (Honours) - Fashion Marketing and Branding

Program Description

This course focuses on marketing and brand strategy in the fashion and lifestyle industry. Students will explore how brands become distinctive and desirable, discovering how they identify their unique selling points to position themselves in the market. Students will then look at how brands communicate with consumers through innovative ideas, strategic delivery and visual communication.

Students will gain a solid grounding in marketing and branding theory, and will have the opportunity to put this into practice. Students will learn to use software such as Adobe InDesign and Photoshop, so they can develop their creative ideas to communicate with and influence consumers.

Through a combination of academic study and practical skills development, this course prepares students for the fast-moving world of fashion marketing and branding. Students will work on live projects with global brands such as Gymshark, Boots No7, Lacoste, Sunspel, Next and Dior, and attend guest lectures from industry experts such as Angelique Green of The Mighty Shed; Anthony Tasgal, author of The Storytelling Book and The Inspiratorium; Geraldine Warry, Futurologist; and Ari Peralta, founder and CEO of Arigami. Students will hone their skills in a range of industry-standard software including Adobe InDesign, Illustrator and Photoshop.