2.5-Term Pathway - International Year One in Media and Communications - Continue to Bachelor of Arts (Honours) - Marketing Communications with Digital Media

For entry to the 2nd year of an undergraduate degree at Bournemouth University. Students' course length is determined mainly by their English language level (UKVI IELTS score or accepted equivalent). All students take a set of common or similar modules to gain key skills for university. If the course is longer than 2 terms, students will take extra modules focusing on one or more of English language, academic skills and basic subject knowledge. Bachelor of Arts (Honours) - Marketing Communications with Digital Media This degree has been developed to give students a solid understanding of marketing communications concepts and practices, with a particular focus on the use of digital media strategy, design, creativity, analytics, research and analysis techniques, and the future of digital media. On this course students will usually be taught by a range of staff with relevant expertise and knowledge appropriate to the content of the unit. This will include senior academic staff, qualified professional practitioners and research students. Students will also benefit from regular guest lectures from industry.