Bachelor of Arts (Honours) - Fashion Promotion and Communications (P993)

This course will empower students to discover their creative self and their future role in the fashion industry. It is a creative, exploratory, flexible, and dynamic approach to fashion communications. It combines cultural and business awareness alongside creative thinking and technical skills so that students can expand their knowledge and explore ideas.

The course encourages students to pursue and practice areas of personal interest, co-create projects and take ownership of their learning. Students will learn the skills of image making, creative direction, graphic design and editorial copy needed to produce visual content for fashion brands. Students will also explore how technologies such as augmented and virtual reality, and the relationship between physical retail environments and online digital platforms, provide new opportunities for creating innovative brand experiences.

Successful, creative people in fashion communications can combine art and design skills with commercial understanding and project management techniques. Students will therefore develop the business and management skills needed to work in teams, working on a multitude of projects and collaborative industry briefs, in preparation for a career within the global fashion industry.

This degree prepares students for a career in the fashion communication, branding and advertising industries. Once they graduate, they will be ready to combine their conceptual and design skills together with a commercial understanding of the fashion industry to create relevant and effective fashion media.