Bachelor of Business Administration - Business Analytics

Interested in turning measurements into insight? With an undergraduate business analytics major from Western Michigan University’s Haworth College of Business, you will play an important role as organizations collect and seriously examine data. In order to deliver exceptional business performance, it is crucial for successful businesses to actively analyze internal and external data to drive their decisions. Opportunities abound for tech savvy business people who know how to deal intelligently with data.

The undergraduate business analytics major prepares students to succeed in a data-driven world, providing exposure to software platforms and techniques used to store, transform, manipulate, analyze and interpret small and large sets of data.

Pre-Professional Pathways

Pre-professional is a category for College of Arts and Sciences students at Western Michigan University who intend to enter a professional school after graduating with their bachelor's degrees. If you plan to enter a health profession or attend law school, WMU's pre-professional pathways offer the guidance, support, academic preparation and field experience you need to be successful. Please let your recruiter know if you are interested in one or multiple pathways. The options are: • Pre-chiropractic • Pre-dental • Pre-forensic science • Pre-law • Pre-medicine • Pre-naturopathic medicine • Pre-optometry • Pre-pharmacy • Pre-physical therapy • Pre-physician assistant • Pre-public health • Pre-veterinary • Pre-secondary education