Master of Science - Sport Marketing

Loughborough University's Sport Marketing Master of Science programme will provide students with a robust understanding of the key principles of marketing, whilst delivering the latest best-practice from industry so that they can compete as a marketer in the fast-paced and ever-evolving sport business sector. This Sport Marketing master's program has been designed to give students a comprehensive understanding of sport marketing, and will provide them with the skills needed to address associated challenges in the most effective way.

Students will discover how to create successful sport marketing strategies, using market research, targeted marketing techniques and marketing communications knowledge, as well as project management and campaign monitoring skills. Alongside teaching of sports marketing theory and practice, as part of the program, students will gain hands-on experience of project planning and industry collaboration, through practical modules such as the Collaborative Project.