Bachelor of Arts (Honours) - Media and Marketing

The media landscape is evolving at an unprecedented pace, driven by digital technologies that present both new challenges and exciting opportunities. With the advent of digital communications, the internet, and social media, the way we produce, market, distribute, and consume media has undergone a significant transformation, and this trend will continue. This course is designed to help students explore and navigate these changing landscapes, equipping them with the skills and knowledge needed for a successful graduate career in media and marketing.

A core focus of the course is on writing and creativity across different media platforms. Students will learn about the strategies and conventions of narrative script and treatment writing, as well as documentary making, blogging, journalism, public relations, marketing, and advertising. The course combines creative practices with practical skills in digital media production, including web video creation, website production, and social media management, all aimed at preparing students to effectively manage and execute communications projects within the digital cultural economy.

The programme is grounded in real-world learning, offering students opportunities to work with local and national organizations on projects such as public relations campaigns, promotional activities, and media marketing research. Students will gain hands-on experience writing for various media platforms, with an emphasis on digital content, including web writing, blogging, and social media. Additionally, they will hone their creative abilities by working on media and marketing projects, such as film and television documentaries or advertising campaigns, while learning key skills in scriptwriting, digital video production, and editing.

Employers value both practical experience and the transferable skills that come with academic study, such as critical thinking, research, analysis, and communication. These skills are cultivated throughout the course, which encourages personal curiosity, enthusiasm for learning, and effective problem-solving. Students will be taught by a team of experienced academics and industry practitioners, with strong connections to the media and marketing sectors. The course also provides valuable support, including employability events, industry guest speakers, and work placement opportunities, all designed to help students build their confidence and prepare for a successful career after graduation.