Bachelor of Business Administration - Marketing

Professional marketers combine creative storytelling with consumer research and business strategy to promote products and services. Every day is a new and exciting challenge for marketers who must predict and respond to ever-changing consumer behavior.

A student studying Marketing at the Kelce College of Business graduates with a deep understanding of the customer, the primary revenue stream for companies, and the knowledge and skills to compete in today’s fast-paced world of business. Students will learn from business and marketing professionals in settings that encourage individual excellence and collaborative achievement.

Students will have many opportunities for internships and research. Past projects include market research for regional municipal organizations and for-profit industries. Students are responsible for securing individual internships. Faculty advisors will provide guidance and provide information on earning credit.