The Customer Relationship Marketing and Sales Management program will level up student’s sales and marketing skills with the knowledge and ability to understand CRM as a business strategy:

• Learn CRM and CX best practices, strategies, tactics, tools and techniques • Understand the strategic thinking behind CRM to facilitate informed decision-making • Explore various CRM technologies including, Salesforce, Tableau, MailChimp, Hubspot, LinkedIn Sales Navigator, Trailhead, etc. • Study with the first college in Canada to provide Salesforce Social Studio licences for all students • Apply industry-standard business and marketing analytics and use CRM platforms to enhance the marketing and sales process • Gain experiential learning experience through a capstone project that provides the opportunity to solve real marketing problem for a business in the community • Discover tactics for effective account development in sales and sales management

This program is 30 weeks in length.