Master of Science - Strategic and Digital Marketing

The MSc Strategic and Digital Marketing course is aimed at undergraduate students fresh from their undergraduate studies, or those with a few years experience, as well as ‘seasoned’ practitioners wishing to consolidate and/or establish new learning and skills. The course content, which is taught in the heart of Cardiff, aims to nurture the next generation of marketing practitioners, strategists and leaders, who are commercially responsive to audience research insights, to develop meaningful value propositions and implement innovative and sustainable multi-channel offerings through agile and creative business models. Students are provided with a uniquely creative platform to conceptualize, the process of going to market through contemporary marketing strategies, planning, practice and research insights, and implement value propositions to complex real-world challenges. The guiding philosophy of MSc Strategic Digital Marketing is to actively seek new ways of ‘doing business’ through agile business modelling and is underpinned by thematic areas of study aligned to global socio-economic challenges, including effectual altruism, consumption and sustainable economies, communities of practice and interest, tribal participation and, business model technology-enabled futures and omnichannel implementation. This course is delivered by award-winning international teaching, learning, and research experts in the areas of marketing, digital, and public relations. Teaching within the course has a clear purpose, which is to build students’ professional autonomy as individuals who are responsive to emerging concerns, and disruptive in co-creative and future-oriented organizations. Graduates of this course are now employed in agency (marketing and advertising) employment, public and private sector organizations e.g. fashion, health, construction, and the likes of event management and the financial sector. Some have also started their own successful enterprises.