Master of Arts - Management and Branding

Master of Arts - Management and Branding provide theoretical and practical insights into business management functions while allowing students to delve deeper into one specialist field.

A good brand has the power to evoke emotion and improve visibility, meaning, preference, trust, and loyalty—which, in turn, commands a price premium and must deliver on increased perceived value. But successful branding is far more than a memorable name, logo, and strapline. It’s an art and science that appeals to our thoughts and emotions. In this course, students will learn what it takes to create, build, and manage brands across a range of sectors.

Working with academics, peers, and industry guests, students will learn how to build and oversee a successful brand—planning strategically, managing resources, handling conflicting needs, finding practical solutions to real business challenges, and making decisions with greater efficiency and reduced friction.

Exploring examples from a wide range of countries and sectors, students will learn the differences between corporate, product, and service brands, build the architecture to promote different brands together, and measure combined and individual success. Students will study a variety of traditional management theories and frameworks, as well as creative disciplines that help to bring a brand to life—from marketing and media to storytelling, semiotics, and color theory.