Associate in Arts - Marketing

This certificate program is designed for people who have a great product, idea, or service but are unsure of how to reach customers. In just three courses, students can acquire the skills to succeed in connecting with their ideal customer demographic through social media marketing and on-line sales techniques. No longer will people have to aimlessly spend money and time on client acquisition approaches that are ineffective. The knowledge from this program will help students to know how to connect -- and sell -- to the people who want to do business with and purchase goods or services. One of the challenges of excelling as an employee or entrepreneur is staying knowledgeable about today’s sales tools and marketing strategies. A successful business person needs to know how to build a social media campaign, navigate marketplace developments, and resonate with key demographics. This certificate will help students to develop these skills and thus empower them to improve their financial situation.