Master of Business Administration - Specialism in Marketing (with Professional Project)

This MBA combines core business and management education with specialized study in marketing. The program develops students’ knowledge of strategic leadership, organizational decision-making and contemporary marketing practices within competitive and global business environments.

Students explore areas such as marketing strategy, consumer behaviour, brand management, digital marketing, market research and international marketing. The professional project enables students to investigate a significant marketing or organizational challenge, apply relevant theories and analytical methods, and produce practical, evidence-based recommendations.

Graduates may pursue roles such as marketing manager, brand manager, digital marketing strategist, market research analyst, product manager, business development manager or marketing consultant. The program is also suitable for professionals seeking to strengthen their strategic marketing expertise and advance into senior management positions.