Double Degree - Bachelor of Arts - Religious Studies & Bachelor of Business Administration - Marketing (Optional Co-op)

Program Description With a combined Bachelor of Arts/Bachelor of Management (B.A./B.Mgt.) degree, the student can explore a multitude of interests and careers. For example, if the student is interested in managing an art gallery, they can major in art and general management. If sports marketing ignites their passion, they can major in kinesiology and marketing. The Combined B.A./B.Mgt. degree program takes five years (50 courses) to complete and leads to the conferral of two degrees.

Bachelor of Management - Marketing

Marketing, a combination of art and science, is the core of any business. It helps identify consumer needs; guides the development of new products, services or communications strategies ensuring products and services are available where and when consumers want them; determines prices; and has the ability to adjust all of these for domestic and international markets. Almost one-third of North Americans are employed in marketing or marketing-related positions.

Marketers are the crucial link between an organization, their suppliers and their end-users, building relationships that benefit all parties. Marketers must have a strong understanding of the customer, whether an individual or an organization so they can effectively advise on all aspects of marketing.

Students learn to balance project experience with the latest theoretical concepts and study courses like consumer behaviour, advertising and promotions, managing responsibly in a global environment, economics, sports marketing, communications and social media, cross-cultural marketing, and statistics. They draw from fields such as history, English, political science, economics and sociology.

Bachelor of Arts - Religious Studies

People encounter religion in many manifestations frequently on TV and the Internet: breathtaking mosques, colossal Buddhas, the Pope addressing huge crowds, brutal religious wars or unusual rituals.

Studying religion enhances the understanding of what it is to be human. It enables people to learn more about the diverse cultures of the world, their ancient histories and their highest values. While students may not discover the meaning of life by studying religion, they will learn how others have answered that perennial human question, and how those answers have shaped people’s lives and the lives of those around them.

The University of Lethbridge is a secular (non-religious) institution of learning; the University does not try to promote belief in any of the religions that are studied. Rather, the program attempts to study religion in as objective a manner as possible. Of course, each person faces challenges when trying to do so with neutrality, because people may have predispositions for or against particular religions, or toward religion in general.

In religious studies, the explorations are wide-ranging, embracing the human religious response, from the great world religions to marginal and quasi-religious phenomena, such as shamanism and magic. The program examines history, social and cultural configurations, symbolism, and literature, as well as theologies and metaphysical philosophies within belief systems. Students will study shared themes and marked differences in myths and rituals, and how religion permeates even secular lives.