The Advanced Social Media Production – Auteurism one-year graduate certificate program blends theoretical and technical learning, giving students the skills to create a unique brand identity to drive activism, set trends, and monetize its value.

Students develop a diverse set of skills, including video content creation, writing, and marketing, to cultivate a personal brand and effectively lead a social media team. This holistic approach enhances the creative and technical aspects of content creation and prepares individuals for strategic leadership roles in the dynamic landscape of social media production.

Graduates will be well-equipped to collaborate with media companies, contributing their expertise to branding and content curation for various social media platforms in a range of roles, including influencer, content creator, and digital marketing consultant, among others.

Program Specific Computer Requirements Students will need to have access to a personal computer with the following minimum specifications:

• Apple M3 chip with 8-core CPU, 10-core GPU, 16-core Neural Engine (or Windows-based equivalent) • 8GB unified memory • 512GB SSD storage • 14-inch Liquid Retina XDR display²