Master of Science - Global Marketing Management

Program Description Marketing is being deeply impacted by rapid technological advancement and the proliferation of data. This rapidly changing environment requires future marketing employees to have strong theoretical knowledge and understanding of the field, cultivate critical thinking and hold new skills to deal with the complexity of the modern marketing environment.

This programme aims to prepare students for successful employment by providing a range of knowledge and skills that will allow them to reach strategic and tactical marketing decision-making by working collaboratively and individually. It is designed to develop students’ understanding of Marketing Management and its integration into the organisation’s overall corporate strategy. This will be achieved by allowing students to acquire and apply the latest thinking and practice in Marketing Management in a rapidly changing, digital environment.

Course highlights: • Enable students with no or limited knowledge of marketing to develop an advanced level of understanding and critical reflection of the field. • Provide students with the necessary skills required for becoming a professional marketer across a diverse range of organisations and industry sectors, within a global and multicultural context. • Develop students’ ability to undertake research on topics relevant to the context and content of marketing management. • Prepare students for senior marketing management positions or further study.