2-Term Pathway - International Foundation Year in Business, Law and Social Studies - Continue to Bachelor of Arts (Honours) - Digital Marketing

This International Foundation Year provides academic preparation for international students progressing to the BA (Hons) Digital Marketing degree. Students develop foundational knowledge in business and social studies while building academic writing, research, communication, analytical thinking and independent learning skills. The programme also introduces students to UK university study and assessment. Successful completion enables progression to undergraduate Digital Marketing, where students can explore digital communication, social media, consumer behaviour, marketing strategy, branding and online campaigns. The pathway is suitable for students interested in the growing digital economy and who want to develop a career in digital marketing, communications, advertising, content creation and related business environments.