Bachelor of Communication - Advertising (BP219P9) (064394C)
Royal Melbourne Institute of Technology (RMIT) - Melbourne
What you will study
The Bachelor of Communication (Advertising) has three distinct focuses: art direction, copywriting, and strategy planning/account management. There is a strong focus on critical and conceptual thinking. Students will learn how to use these skills to solve marketing problems, generate attention for brands and products and build an emotional bond between a brand and consumers.
This degree offers students a creative advertising degree that combines theoretical and industry knowledge with hands-on professional skills including copywriting, art direction and strategy planning. It provides an overview of the role and value of advertising within broader marketing and communication practice, as well as in depth study of advertising media, strategic and creative disciplines. Students will experience a variety of interactive learning and teaching approaches, with a strong emphasis on industry relevance and creative outcomes.
Royal Melbourne Institute of Technology graduates go on to work both locally and internationally in a variety of roles, from art direction and copy writing, to media planning and client management.
About this course
- Institution
- Royal Melbourne Institute of Technology (RMIT) - Melbourne
- Where
- Melbourne, Australia
- Level
- Bachelor
- Length
- 36 months
- Tuition
- A$36,480.00
Published as Royal Melbourne Institute of Technology (RMIT) - Melbourne publishes it, through ApplyBoard, and not checked by Go Study — ask us and a consultant will confirm any of it with the school.
Intakes
- Starts February 1, 2027 · apply by February 1, 2027
- Starts March 1, 2027 · apply by March 1, 2027not confirmed by the school
- Starts July 1, 2027 · apply by July 1, 2027not confirmed by the school
- Starts February 1, 2028 · the school has not published an application deadlinenot confirmed by the school
- Starts March 1, 2028 · the school has not published an application deadlinenot confirmed by the school
- Starts July 1, 2028 · the school has not published an application deadlinenot confirmed by the school
Entry requirements
The requirements for this course are not published yet. Ask us and we will confirm them with the university.
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