2-Term Pathway - International Foundation Year in Business, Law and Social Studies - Continue to Bachelor of Arts (Honours) - Marketing with Psychology

This International Foundation Year provides academic preparation for the BA (Hons) Marketing with Psychology degree. Students develop foundational knowledge in business and social studies while strengthening research, academic writing, communication, critical thinking and independent learning skills. The programme helps students adapt to UK university teaching and assessment. Successful completion allows progression to undergraduate study exploring marketing, consumer psychology, communication, branding and customer behaviour. The pathway is suitable for students interested in combining business and psychology and understanding how consumer behaviour influences marketing decisions. It can support future opportunities in marketing, advertising, branding, communications, market research and related commercial sectors.