12 Weeks Pre-Sessional English + Two Term Pathway - International Incorporated Masters (IIM) - Continue to Master of Science - Digital and Social Media Marketing

The International Incorporated Master provides students with the essential skills needed to pursue postgraduate degrees in Business at Dundee.

Digital and Social Media Marketing program covers traditional marketing concepts and theories, as well as social media marketing, digital marketing, content generation, digital tracking, and data analysis. Students will gain practical knowledge of various marketing tools and understand their advantages and disadvantages in a professional marketing context.

The transformation of communication in organizations worldwide has been greatly influenced by social media marketing. The tools and strategies used in social media have undergone significant changes in recent years, revolutionizing how organizations engage with and respond to their customers and consumers.