First Year Pathway in Art and Design - Continue to Bachelor of Arts (Honours) - Fashion Design

Program Description Whether in the studio, the classroom or around town, Cambridge is full of inspiration. Whether students are honing their talent or finding their passion, the prestigious Cambridge School of Art at ARU is the perfect place to explore and design. The Pathway of Art and Design targets the skills students will need in University to critically assess information, develop a design portfolio, and express themselves through visual language. Students will be introduced to practical art and design skills including developing skills of visual storytelling, image-making both in traditional and digital media, visual language and communication, formulating an independent creative response to a broad range of subject matter. For a hands-on degree, many classes are going to utilise project and portfolio based strategies to help students begin developing a portfolio and find areas of passion. The BA (Hons) Fashion Design degree will help students to forge an identity as a designer, specialising in menswear or womenswear. Students will be hands-on from day one, creating their own fashion designs and engaging with all aspects of the design process in our studios, including pattern cutting, draping, textiles and digital media. They will also learn about contemporary fashion promotion, including marketing, styling, fashion photography and art direction – and create campaigns to attract consumers and influencers to their brand. Alongside this students will learn about the ethics of the fashion industry, and consider issues of sustainability that will help them to develop as a responsible industry professional.