Master of Science - Digital Marketing and Analytics

Digital marketing methods are leading the way in the modern marketing world. From social media trends to using data to optimise website traffic, those who are not capitalising on digital marketing, they’re losing customers.

Digital marketing allows companies to target and reach their audiences within the online space, promote their brand, and sell their products. Analytic methods allow businesses to determine how effective their digital marketing strategies have been, analysing data and optimising their techniques. It is through these methods that marketing has transformed in recent years, becoming ever more essential for the growth and success of a company.

By the end of this course, students will have gained hands-on experience in digital marketing, marketing analytics and strategy, giving students the perfect foundations for their marketing career. This course provides an excellent foundation to build their career in digital marketing by developing their skills in creativity, innovation and ethical awareness.

Many of the graduates go on to manage marketing activities in organisations of all sizes. Recent graduate destinations include high-profile organisations and SMEs such as: KPMG, HP, Groupon, Wefarm, etc.