Marketing Management is a dynamic field with variety of employment opportunities. Organizations large or small, established or newly-formed require marketing professionals to succeed. Langara graduates have a solid foundation in general marketing, sales, advertising, distribution, e-commerce, and marketing research. As well, they choose from specialized courses in special events marketing, consumer behaviour, customer relationship marketing, retail marketing and public relations. As with all programs, the curriculum is rounded out with courses in Communications, Math, Economics and general education electives. This two-year, career-oriented diploma program prepares students for careers in general marketing, sales, advertising, retailing, distribution, and customer service fields. The program focuses on the principles and practices of marketing in communications, promotions, business research, and marketing's role in different types of profit and non-profit organizations. It combines practical hands-on course work with a good foundation in theoretical marketing and general business concepts including courses in accounting, marketing communications design, research methods in business, advertising, selling skills, integrated marketing communications, organizational behaviour, business presentation skills, law, and courses such as economics, English, communications, and mathematics of business. Graduates of this program who meet the minimum academic entrance requirements will be able to ladder into the third year of the bachelor of business administration.