Post-Baccalaureate Diploma - Marketing

Program Description Designed for those who hold a Bachelor’s degree in a program other than marketing, classes consist of a broad foundation of business principles and practices, enabling specialization. Courses give students that extra edge of management expertise to complement their previous business experience. More than simply advertising, marketing is about product design and placement, promotion and ensuring availability in the market. While theory and practical application are foundational to this program, creativity is also an integral element. Students will use creative skills in areas of market research, digital content creation and organization, communications, branding and professional sales. This program is a 20-course post-baccalaureate program aimed at students looking to pursue a career in marketing.