Master of Arts - Marketing Management with Placement

Study our MA in Marketing Management program to embark on a transformative journey that merges advanced marketing strategies with a global perspective in the digital business landscape. The program offers two specialization pathways: • Strategic Marketing

• Advertising and Communications

It unlocks leadership potential, enhances technical skills, and prepares students for real-world marketing challenges through consultancy projects, case studies, and live projects. The Strategic Marketing pathway focuses on global readiness, equipping students to lead in a fast-changing business environment. Graduates gain the knowledge and skills to launch or advance their marketing careers. The Advertising and Marketing Communication pathway nurtures creativity and problem-solving in brand management, emphasizing analytical and creative thinking. It guides students in applying digital skills and customer insights to develop effective advertising strategies and campaigns. The Industrial Placement component supports career development, allowing collaboration with professional advisors, peer mentors, and industry employers through training and networking events, including a one-year internship opportunity.