Bachelor of Arts (Honours) - Advertising

Creative conversations are at the heart of successful advertising. This course helps students to develop this skill – focusing on storytelling, as well as the tools and technologies that help these conversations to be heard. In their first year, students will start to identify markets and consumers, explore the benefits of storytelling, and develop their digital skills. In their second year, they will explore the future of advertising, build upon your creative direction skills and learn how to talk to specific audiences. In their final year, students will create their own advertising campaigns, from idea to execution, and curate an industry-ready portfolio that showcases their talent, adaptability and, crucially, reflects their career aspirations. Students will explore all types of brands, from supercars to toothpaste, and learn why campaigns are successful or controversial in different countries – gaining a global perspective.